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1

The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities

Kozinets, Robert V.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 93 KB

english, 2002

2

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Kozinets, Robert V, de Valck, Kristine, Wojnicki, Andrea C, Wilner, Sarah J.S

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 12.95 MB

english, 2010

3

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Kozinets, Robert V., Scaraboto, Daiane, Parmentier, Marie-Agnès

Journal:

Journal of Marketing Management

Year:

2018

Language:

english

File:

PDF, 1.00 MB

english, 2018

4

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Brown, Stephen, Kozinets, Robert V., Sherry, John F.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 141 KB

english, 2003

5

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Diamond, Nina, Sherry, John F, Muñiz, Albert M, McGrath, Mary Ann, Kozinets, Robert V, Borghini, Stefania

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 117 KB

english, 2009

6

Click to Connect: Netnography and Tribal Advertising

Kozinets, Robert V.

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 95 KB

english, 2006

7

The Routledge Companion to Digital Consumption || Netnography and the Digital Consumer

Kozinets, Robert V.

Year:

2011

Language:

english

File:

PDF, 103 KB

english, 2011

8

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Perren, Rebeca, Kozinets, Robert V.

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 703 KB

english, 2017

9

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Stephen Brown, Robert V. Kozinets and John F. Sherry Jr.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.60 MB

english, 2003

10

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 2.92 MB

english, 2002

11

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Stefania Borghini, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz Jr., John F. Sherry Jr.

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 207 KB

english, 2009

12

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Robert V Kozinets

Journal:

European Management Journal

Year:

1999

Language:

english

File:

PDF, 459 KB

english, 1999

13

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

Kozinets, Robert V.

Journal:

Journal of Consumer Research

Year:

2002

Language:

english

File:

PDF, 172 KB

english, 2002

14

Introduction to the Resonant Representations Issue of Consumption, Markets and Culture

Belk, Russell W., Kozinets, Robert V.

Journal:

Consumption Markets & Culture

Year:

2005

Language:

english

File:

PDF, 85 KB

english, 2005

15

Networks of Desire: How Technology Increases Our Passion to Consume

Kozinets, Robert, Patterson, Anthony, Ashman, Rachel

Journal:

Journal of Consumer Research

Year:

2016

Language:

english

File:

PDF, 1.23 MB

english, 2016

16

Videography in marketing and consumer research

Elliott, Richard, Belk, Russell W., Kozinets, Robert V.

Journal:

Qualitative Market Research / An International Journal

Year:

2005

Language:

english

File:

PDF, 216 KB

english, 2005

17

Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival

Brown, Stephen, Kozinets, Robert V., Sherry Jr., John F.

Journal:

Journal of Customer Behaviour

Year:

2003

Language:

english

File:

PDF, 132 KB

english, 2003

18

Creating Sustainable Digital Experiences

Kozinets, Robert V.

Journal:

GfK Marketing Intelligence Review

Year:

2014

Language:

english

File:

PDF, 1.81 MB

english, 2014

19

Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”

Kozinets, Robert V., Cerone, Stefano

Journal:

GfK Marketing Intelligence Review

Year:

2014

Language:

english

File:

PDF, 245 KB

english, 2014

20

Self in Art/Self As Art: Museum Selfies As Identity Work

Kozinets, Robert, Gretzel, Ulrike, Dinhopl, Anja

Journal:

Frontiers in Psychology

Year:

2017

Language:

english

File:

PDF, 311 KB

english, 2017

21

Themed flagship brand stores in the new millennium: theory, practice, prospects

Robert V Kozinets, John F Sherry, Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, Diana Storm

Journal:

Journal of Retailing

Year:

2002

Language:

english

File:

PDF, 113 KB

english, 2002

22

Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers

Stephen J Arnold, Robert V Kozinets, Jay M Handelman

Journal:

Journal of Retailing

Year:

2001

Language:

english

File:

PDF, 186 KB

english, 2001

23

Ludic Agency and Retail Spectacle

Kozinets, Robert V., Sherry, Jr., John F., Storm, Diana, Duhachek, Adam, Nuttavuthisit, Krittinee, DeBerry‐Spence, Benét

Journal:

Journal of Consumer Research

Year:

2004

Language:

english

File:

PDF, 213 KB

english, 2004

24

Don’t read this; or, who cares what the hell anti‐consumption is, anyways?

Kozinets, Robert V., Handelman, Jay M., Lee, Michael S.W.

Journal:

Consumption Markets & Culture

Year:

2010

Language:

english

File:

PDF, 346 KB

english, 2010

25

Social Brand Engagement: A New Idea

Kozinets, Robert V.

Journal:

GfK Marketing Intelligence Review

Year:

2014

Language:

english

File:

PDF, 1.35 MB

english, 2014

26

Consuming Technocultures: An Extended JCR Curation

Kozinets, Robert V

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 219 KB

english, 2019

27

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

John F. Sherry Jr., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit, Diana Storm

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 1.05 MB

english, 2004

28

Me/my research/avatar

Robert V. Kozinets

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 104 KB

english, 2012

29

Resonant Representations 2

Belk, Russell W., Kozinets, Robert

Journal:

Consumption Markets & Culture

Year:

2007

Language:

english

File:

PDF, 58 KB

english, 2007

30

Reviews of Books: Time, Space, and the Market: Retroscapes Rising

Kozinets, Robert V.

Journal:

Journal of the Academy of Marketing Science

Year:

2004

Language:

english

File:

PDF, 61 KB

english, 2004

31

Desert Pilgrim

Kozinets, Robert V.

Journal:

Consumption Markets & Culture

Year:

2002

Language:

english

File:

PDF, 6.85 MB

english, 2002

32

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

John F. Sherry, Jr., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit and Diana Storm

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 334 KB

english, 2004

33

Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein

Kozinets, Robert V.

Journal:

Journal of Consumer Research

Year:

2016

Language:

english

File:

PDF, 166 KB

english, 2016

34

Brand Networks as the Interplay of Identities, Selves, and Turtles: Commentary on “Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system”

Kozinets, Robert

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 181 KB

english, 2016

35

Envisioning consumers: how videography can contribute to marketing knowledge

Belk, Russell W., Caldwell, Marylouise, Devinney, Timothy M., Eckhardt, Giana M., Henry, Paul, Kozinets, Robert, Plakoyiannaki, Emmanuella

Journal:

Journal of Marketing Management

Year:

2017

Language:

english

File:

PDF, 1.98 MB

english, 2017

36

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

Belk, Russell, Weijo, Henri, Kozinets, Robert V.

Journal:

Marketing Theory

Year:

2020

File:

PDF, 323 KB

2020

37

Reviews of books

Peggy Cunningham, Robert V. Kozinets, Douglas Reid, E. Stephen Grant, Russell Casey

Journal:

Journal of the Academy of Marketing Science

Year:

2004

Language:

english

File:

PDF, 822 KB

english, 2004

38

SPIE Proceedings [SPIE BiOS '97, Part of Photonics West - San Jose, CA (Saturday 8 February 1997)] Optical Diagnostics of Biological Fluids and Advanced Techniques in Analytical Cytology - Blood cell research using methods of microinterferometry

Kozinets, Gennady I., Novoderzhkina, Julia K., Streletskaya, Elena A., Levin, Gennady G., Vishnyakov, Gennady N., Priezzhev, Alexander V., Asakura, Toshimitsu, Leif, Robert C.

Year:

1997

Language:

english

File:

PDF, 388 KB

english, 1997

39

YouTube utopianism: Social media profanation and the clicktivism of capitalist critique

Kozinets, Robert V.

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 1.18 MB

2019

40

The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer research

O’Sullivan, Stephen R., Kozinets, Robert V.

Journal:

Consumption Markets & Culture

Year:

2019

Language:

english

File:

PDF, 7.85 MB

english, 2019

41

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

Journal:

Journal of Marketing

Year:

2019

File:

PDF, 802 KB

2019

42

Consuming Technocultures: An Extended JCR Curation

Kozinets, Robert V

Journal:

Journal of Consumer Research

Year:

2019

File:

PDF, 219 KB

2019